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Legal

Cookie Policy

Last Updated: January 27, 2026

This Cookie Policy explains how Primoria uses cookies and similar technologies to recognize you when you visit our platform.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies allow us to:

  • Remember your preferences and settings
  • Keep you signed in to your account
  • Understand how you use our Services
  • Improve your experience and our platform
  • Deliver personalized content and recommendations

2. Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Services to function and cannot be disabled. They include:

  • Authentication cookies: Keep you logged in to your account
  • Security cookies: Detect and prevent fraud or abuse
  • Session cookies: Remember your interactions during a single browsing session
  • Load balancing cookies: Distribute traffic across our servers

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Services by collecting anonymous information. We use:

  • Google Analytics 4: Track page views, session duration, and user behavior (with Google Consent Mode v2)
  • Vercel Analytics: Monitor website performance and visitor insights
  • Vercel Speed Insights: Track Core Web Vitals and page load performance
  • Error tracking: Monitor application errors and crashes

This data is anonymized and aggregated. It helps us improve performance and user experience. We use Google Consent Mode v2 to ensure analytics only collect data after you provide consent.

Functional Cookies

These cookies enable enhanced functionality and personalization:

  • Preference cookies: Remember your settings (theme, language, layout)
  • Personalization cookies: Tailor content and recommendations
  • AI interaction cookies: Remember conversation context and preferences

Targeting and Advertising Cookies

These cookies may be set by our advertising partners to build a profile of your interests and show relevant ads:

  • Meta Pixel (Facebook): Track conversions and enable remarketing on Meta platforms
  • LinkedIn Insight Tag: Measure campaign performance and enable B2B remarketing
  • Remarketing cookies: Show you relevant ads after you leave our site

These cookies are only activated after you consent to marketing cookies. You can opt out at any time through our cookie preferences or the opt-out tools below.

3. Third-Party Cookies

In addition to our own cookies, we use third-party services that may set cookies on your device:

Third-Party Services We Use:

  • Google Analytics 4: Website analytics with Consent Mode v2
  • Meta (Facebook): Conversion tracking and remarketing
  • LinkedIn: B2B analytics and campaign measurement
  • Vercel: Hosting, analytics, and speed insights
  • Microsoft Azure: Cloud hosting and infrastructure
  • Stripe: Payment processing (if applicable)

These third parties have their own privacy policies governing their use of cookies. We encourage you to review their policies:

4. How to Control Cookies

Cookie Preference Center

When you first visit our website, you will see a cookie consent banner that allows you to:

  • Accept All: Enable all cookie categories
  • Reject All: Disable all optional cookies (only necessary cookies remain)
  • Customize: Choose which categories to enable or disable

Your preferences are saved and remembered for future visits. You can change your preferences at any time by clearing your browser's local storage for this site.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies
  • Delete cookies after you close your browser
  • Allow cookies from specific websites only

Learn how to manage cookies in popular browsers:

Opt-Out Tools

You can opt out of interest-based advertising through:

Impact of Disabling Cookies

Please note that blocking or deleting cookies may impact your experience on our Services. Some features may not function properly, and you may need to re-enter your preferences each time you visit.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically.

6. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Primoria, Inc.

A Delaware Corporation

Principal Office:

325 N. St. Paul Street

Suite 3100

Dallas, TX 75201

United States

Phone: +1 (214) 267-9438

Email: [email protected]

For more information about how we handle your personal data, please see our Privacy Policy.