[Primoria Inc.] Privacy Policy  

Introduction

This Privacy Policy outlines how Primoria Inc. ("we," "our," or "the Company") collects, uses, and safeguards information obtained from users ("Users," "you") who visit and interact with our website at https://primoria.com ("Site") or otherwise share personal information with us. We respect your privacy and are committed to protecting your personal data.

Please review this Privacy Policy carefully to understand our practices and make informed decisions regarding your interactions with Primoria and our adaptive AI services.

Grounds for data collection 

The processing of your personal information (meaning any information that may reasonably allow your identification; hereinafter: "Personal Information") is essential for delivering Primoria’s adaptive AI services, fulfilling our contractual obligations to you, protecting our legitimate interests—including the continuous improvement of our AI models and enhancement of user experience—and ensuring compliance with applicable legal and regulatory requirements.

By accessing and using our Site, you consent to the collection, storage, processing, disclosure, and other uses of your Personal Information as detailed within this Privacy Policy.

We encourage all Users to carefully review this Privacy Policy to make informed decisions about engaging with Primoria’s services.

What information we collect?

We collect two types of data from Users:

1. Non-personal Information

The first type is non-identifiable and aggregated information about Users ("Non-personal Information"), gathered when you interact with our Site. This information does not identify individual Users. Non-personal Information includes general usage data and technical details automatically transmitted by your device, such as browser type, operating system, language preferences, access times, and general activity metrics (e.g., pages visited, clicks, browsing actions). This data helps us continuously improve the Site’s functionality and user experience.

2. Personal Information

The second type of information we collect is individually identifiable information ("Personal Information"), meaning data that identifies or could reasonably be used to identify an individual. This information includes:

Device Information: We collect your IP address, approximate geolocation data, unique user IDs (once our software is officially released), and details about your interaction with our Site.

Registration Information: When registering on our Site, you may provide details including your full name, email address, physical address, phone number, username, password, or other necessary account information.

Communication Information: If you reach out to us (e.g., through email or support requests), we collect the information contained in those communications to address your inquiries and improve our support services.

Transaction and Billing Information: Where applicable, we collect transaction-related details, including payment method information (such as credit/debit card details or payment account data) and billing addresses to facilitate and process your payments securely.

We collect and handle Personal Information strictly to provide and enhance Primoria’s adaptive AI-driven services, fulfill contractual agreements, maintain the security of our platform, and comply with applicable laws and regulations.

How do we receive information about you?

We receive your Personal Information from the following clearly defined sources:

Direct Provision by You:
When you voluntarily provide personal details to register an account on our Site, subscribe to our services, or interact with specific features or functionalities provided by Primoria.

Through Your Use of Our Services:
When you use or access Primoria’s website or associated services, we automatically collect information related to your interaction, including your IP address, site usage patterns, clicks, page views, and interactions, in order to provide a seamless, secure, and personalized user experience.

From Trusted Third Parties:
Occasionally, we receive Personal Information from trusted third-party service providers who assist us in fraud prevention, security enhancement, compliance verification, or customer relationship management, ensuring that our service remains secure and compliant with all applicable regulations.

We do not collect or accept Personal Information from third parties unless they have confirmed that such information has been provided to them legally, transparently, and with the necessary consent from you.

What information we collect?

We do not sell, rent, or otherwise disclose your Personal Information to third parties except as explicitly described in this Privacy Policy.

We may use the collected information for the following purposes:
  • Communicating With You: Sending essential notices related to Primoria’s services, providing you with technical updates, and responding to your customer service inquiries or requests promptly.
  • Providing Updates and Promotions: Informing you of Primoria’s latest services, feature enhancements, promotional materials, and other relevant updates that may interest you.
  • Improving Our Services: Conducting internal analysis, technical diagnostics, and research to continuously enhance and personalize our adaptive AI capabilities, user experience, and Site functionality.
  • Marketing and Advertising: Delivering tailored advertisements when you interact with our Site, and providing personalized marketing offers relevant to your interests based on your interaction with our services.
  • Research and Analytics: Conducting statistical analyses, market research, technical diagnostics, and analytics aimed at improving the functionality, security, and overall user experience provided by Primoria.

Disclosure to Subsidiaries, Affiliates, and Service Providers

We may transfer or disclose your Personal Information to our subsidiaries, affiliated companies, and subcontractors strictly as necessary to maintain, operate, and improve our services.

We may also share your Personal Information with trusted third-party providers, located in various jurisdictions worldwide, specifically to support Primoria’s operations, including:
  • Hosting, maintaining, and securely operating our Site and services;
  • Providing technical support and assisting with customer service inquiries;
  • Storing, processing, and managing your data securely in compliance with our instructions;
  • Conducting marketing, promotional, and advertising activities tailored to your preferences and interaction history;
  • Analyzing and monitoring usage patterns to evaluate and enhance the effectiveness of Primoria’s services;
  • Detecting and preventing fraud, unauthorized access, or security threats.

We may also disclose your Personal Information if we have a good faith belief that doing so is necessary to:
  1. Comply with applicable laws, regulations, legal processes, court orders, or governmental requests;
  2. Enforce our policies and agreements, including investigations into potential violations;
  3. Protect the rights, property, safety, and security of Primoria, our Users, yourself, or third parties;
  4. Detect, investigate, and prevent fraudulent activity or misuse of our Site or services;
  5. Cooperate with law enforcement agencies in legal investigations, enforcement of intellectual property rights, or any other situations where disclosure is reasonably necessary to protect our legitimate interests.

User Rights

Primoria is currently in development, and our privacy processes are actively being established to fully comply with applicable local and global data protection regulations, including the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and other relevant laws.

Upon official release of our products and services, we will explicitly detail your rights regarding your Personal Information, which will include the right to:
  • Confirm and Access: Request confirmation regarding the processing of your Personal Information and obtain access to such data along with supplementary details.
  • Data Portability: Receive a structured, commonly used, and machine-readable copy of the Personal Information you voluntarily provide to us.
  • Rectification: Request the correction of any inaccurate or incomplete Personal Information we maintain about you.
  • Erasure: Request deletion of your Personal Information from our systems.
  • Objection: Object to processing activities under specific circumstances defined by applicable law.
  • Restriction: Request restriction of our processing of your Personal Information under certain legal grounds.
  • Complaint: Lodge a complaint with relevant data protection authorities if you believe your privacy rights have been infringed.
  • If you have any questions or need further details regarding our development-stage privacy practices, please contact us directly at: privacy@primoria.com.

We are committed to full transparency and will update this Privacy Policy accordingly when our services officially launch.

Retention

We will retain your Personal Information only for as long as necessary to provide Primoria’s adaptive AI services, fulfill our contractual obligations, comply with applicable legal and regulatory requirements, resolve disputes, and enforce our agreements and policies.

Retention periods are determined based on the nature and sensitivity of the Personal Information collected, the purpose for which it was collected, and any legal or compliance requirements relevant to its processing. Primoria is committed to periodically reviewing stored data and securely disposing of any outdated or unused information at the earliest reasonable opportunity, in accordance with applicable laws and industry best practices.

Upon expiration of the retention period, or at your explicit request (where permitted by law), your Personal Information will be securely deleted or anonymized.

Cookies

We, along with our trusted partners, use cookies and similar technologies when you access and interact with our Site and related services.

A "cookie" is a small piece of data that a website assigns to your device while you browse the site. Cookies serve various purposes, such as allowing efficient navigation between pages, automatically activating certain features, remembering user preferences, enhancing the interaction between you and our services, and personalizing your overall experience. Cookies also enable us to ensure advertisements are relevant to you and compile statistical data to improve our services.

Our Site uses the following types of cookies:
  • Session Cookies: Temporary cookies stored only during your browsing session, enabling normal usage of the system. These cookies are automatically deleted from your device when your browser is closed.
  • Persistent Cookies: Cookies that remain on your device for a set period of time, even after your browser is closed. These cookies are used to recognize you upon return visits, remembering your preferences for quicker and more personalized future interactions.
  • Third-Party Cookies: Cookies set by third-party online services or analytics providers whose content appears on our Site, such as web analytics services that monitor and analyze website usage.

Cookies themselves typically do not contain personally identifiable information. However, Personal Information we store about you may be linked by us to the information obtained from cookies. You may delete or manage cookies using your device or browser settings; however, please note that disabling cookies might limit certain features of the Site and could negatively impact your user experience.

We also use a tool called “Google Analytics” to collect information about your use of the Site. Google Analytics collects information such as how often users access the Site and what pages they visit when they do so. We use the information we obtain from Google Analytics only to improve our Site and Primoria’s services. Google Analytics processes data in accordance with the Google Analytics Terms of Use and the Google Privacy Policy.

Third party collection of information

This Privacy Policy solely addresses Primoria’s use and disclosure of information collected directly from you. If you disclose your information to other parties or sites elsewhere on the internet, their own rules and policies will apply regarding the use or disclosure of the information you provide to them. We encourage you to carefully read and understand the terms, conditions, and privacy policies of any third parties to whom you disclose information.

This Privacy Policy does not apply to the privacy practices or policies of companies we do not own or control, nor to individuals we do not employ or manage. This includes third parties to whom we may disclose information as described elsewhere in this Privacy Policy.

How do we safeguard your information?

We are strongly committed to safeguarding your information and employ industry-standard security measures, procedures, and best practices designed to protect your Personal Information against unauthorized access, misuse, loss, disclosure, alteration, or destruction.

Specifically, we implement secure encryption methods, routine security assessments, and robust data protection protocols to ensure the confidentiality and integrity of your information. Additionally, we require all third-party service providers who handle or process data on our behalf to adhere strictly to similar security standards as outlined in this Privacy Policy.

However, please be aware that no security measures are entirely foolproof, and despite our diligent efforts, we cannot guarantee absolute security. Primoria cannot be held responsible for unauthorized access or abuse of our Site, and we provide no warranties, expressed or implied, regarding the prevention of such incidents.

We encourage Users to help protect their own information by maintaining strong passwords, securely managing account credentials, and promptly reporting any suspicious activities.

Transfer of data outside the EEA 

Please be aware that certain recipients of your Personal Information may be located outside of the European Economic Area (EEA). In such cases, Primoria will ensure your Personal Information is transferred only to countries recognized by the European Commission as providing an adequate level of data protection or will implement appropriate legal mechanisms (such as Standard Contractual Clauses approved by the European Commission) to ensure your data remains adequately protected in compliance with GDPR and applicable regulations.

Advertisements

Primoria does not currently use third-party advertising or personalized advertising technologies. However, we may implement third-party advertising services in the future. If and when such services are integrated, we will clearly update this Privacy Policy to outline their usage, your opt-out options, and other relevant details, ensuring full compliance with applicable regulations.

Marketing

We may use your Personal Information—such as your name, email address, phone number, or similar details—either directly or through trusted third-party service providers, to send you promotional materials about Primoria’s services, updates, and offers we believe may interest you.

Out of respect for your privacy, each marketing communication will clearly provide instructions and options for you to unsubscribe or opt-out from receiving further marketing-related communications. If you choose to unsubscribe, we will promptly remove your contact details from our marketing distribution lists.

Please note that even after unsubscribing from promotional emails, you may still receive important administrative or service-related communications (such as updates regarding your account, service notices, or security alerts). These communications are essential to your interaction with Primoria, and therefore, opting out of these messages is not possible.

Corporate transaction

In the event Primoria undergoes a corporate transaction—such as a merger, acquisition, consolidation, or sale of a substantial portion of our assets—your Personal Information may be among the transferred assets. Should such an event occur, the acquiring entity will assume the rights and obligations outlined in this Privacy Policy, ensuring your information continues to be protected according to the same standards we've set here.

Minors

We recognize the critical importance of protecting the privacy of minors, particularly in digital environments. Primoria’s Site and services are not intended, targeted, or knowingly directed toward individuals under the age of majority ("Minors") as defined by the laws in their respective jurisdictions. Under no circumstances do we knowingly allow Minors to use our services without explicit authorization or consent from their parent or legal guardian.

We do not knowingly collect or solicit Personal Information from Minors. If a parent or legal guardian becomes aware that their child, who is considered a minor under applicable local laws, has provided Personal Information to us without appropriate consent, please contact us immediately at privacy@primoria.com. Upon notification, we will promptly take steps to remove such information from our records.

Updates or amendments to this Privacy Policy

Primoria is currently in development, and this Privacy Policy will be reviewed and updated regularly as our product and services evolve. We reserve the right to periodically amend or revise this Privacy Policy. Material changes will become effective immediately upon posting the updated Privacy Policy on our Site. The date of the latest revision will be clearly indicated in the "Last Modified" section.

Your continued use of Primoria’s Site following notification of such amendments constitutes your acknowledgment and acceptance of the updated Privacy Policy and your agreement to be bound by its revised terms. We encourage you to periodically review this Privacy Policy to remain informed about how we protect your information.

How to contact us

If you have any questions about Primoria Inc., this Privacy Policy, our Site, or the information we collect and how we use it, please contact us directly at:

Primoria Inc.
Address: 
1007 N Orange St 
4th Floor, #4014
Wilmington, DE 19801
United States

Last Modified: March 11, 2025
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