Legal

Privacy Policy

Last Updated: January 1, 2026

At Primoria, we take your privacy seriously. This policy describes how we collect, use, and protect your personal information.

1. Information We Collect

Information You Provide

We collect information you directly provide when you:

  • Create an account or register for our services
  • Submit contact forms or request information
  • Interact with our AI agents and conversational interfaces
  • Subscribe to newsletters or marketing communications
  • Participate in surveys, contests, or promotions
  • Contact our support team

This may include: name, email address, company information, phone number, payment information, and any content you provide through our platform.

AI Interaction Data

When you interact with Primoria's AI agents, we collect:

  • Conversation logs and message content
  • Usage patterns and interaction history
  • Preferences and customization settings
  • Feedback and ratings you provide

Automatically Collected Information

We automatically collect certain information when you use our services:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, features used, time spent, click patterns
  • Cookies: Session data, preferences, analytics (see our Cookie Policy)
  • Performance Data: Error logs, performance metrics, system diagnostics

2. How We Use Your Information

We use the information we collect to:

Provide and Improve Our Services

  • Deliver, maintain, and improve Primoria's AI platform
  • Process transactions and manage your account
  • Personalize your experience and provide tailored recommendations
  • Train and improve our AI models and algorithms
  • Develop new features, products, and services

Communication

  • Send service updates, security alerts, and support messages
  • Respond to your inquiries and provide customer support
  • Send marketing communications (with your consent)
  • Notify you about changes to our services or policies

Security and Compliance

  • Detect, prevent, and address fraud, abuse, and security issues
  • Comply with legal obligations and enforce our terms
  • Protect the rights, property, and safety of Primoria and our users
  • Conduct audits, research, and analysis

3. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers

We work with trusted third-party service providers who perform services on our behalf, including:

  • Cloud hosting and infrastructure (Microsoft Azure, AWS)
  • Payment processing and billing
  • Analytics and performance monitoring
  • Customer support and communication tools
  • Security and fraud prevention services

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Legal Requirements

We may disclose your information if required by law or in response to:

  • Valid legal process (subpoenas, court orders, warrants)
  • Government or regulatory requests
  • Emergencies involving safety or security threats
  • Protection of our legal rights and property

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have.

4. Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services and fulfill the purposes outlined in this policy
  • Comply with legal, regulatory, tax, or accounting requirements
  • Resolve disputes and enforce our agreements
  • Maintain security and prevent fraud

When you delete your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal purposes. Some information may persist in backups for a limited time.

AI Training Data: Conversations and interactions may be used to improve our AI models. We anonymize this data and remove personally identifiable information before use in training.

5. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

You can request a copy of your personal information in a structured, commonly used, and machine-readable format.

Correction

You can update or correct inaccurate or incomplete information through your account settings or by contacting us.

Deletion

You can request that we delete your personal information, subject to legal and contractual obligations.

Restriction and Objection

You can request that we restrict processing of your information or object to certain uses, such as direct marketing.

Withdraw Consent

Where we rely on your consent to process your information, you can withdraw that consent at any time.

Lodge a Complaint

You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

To exercise any of these rights, please contact us at privacy@primoria.com.

6. Security

We implement industry-standard security measures to protect your information, including:

  • Encryption in transit (TLS/SSL) and at rest
  • Access controls and authentication mechanisms
  • Regular security audits and vulnerability assessments
  • Employee training on data protection and privacy
  • Incident response and breach notification procedures

While we take reasonable steps to protect your information, no method of transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials.

7. International Data Transfers

Primoria operates globally and may transfer your information to countries outside your jurisdiction, including the United States. These countries may have data protection laws that differ from those in your country.

When we transfer your information internationally, we use appropriate safeguards, including:

  • Standard contractual clauses approved by regulatory authorities
  • Data processing agreements with service providers
  • Compliance with applicable data protection frameworks (GDPR, CCPA, etc.)

8. Children's Privacy

Primoria's services are not directed to children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will delete it promptly. If you believe we have collected information from a child, please contact us at privacy@primoria.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email or through our platform
  • Obtain your consent if required by applicable law

We encourage you to review this policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Primoria, Inc.

A Delaware Corporation

Principal Office:

325 N. St. Paul Street

Suite 3100

Dallas, TX 75201

United States

Phone: +1 (214) 267-9438

Email: privacy@primoria.com

Data Protection Officer: dpo@primoria.com